These days it seems as if anyone can become a self-published blogger or online writer. It only takes a word editor and basic writing skills. Or does it?
Yes, there are bloggers who’ve been blogging for over two decades now. There are people who are leading experts in their field, and blogging about what they know comes naturally to them. But what about the rest of us, the small and medium businesses, the freelance professionals and the solopreneurs who wish to run and maintain a blog? Is it feasible to become a blogger if you’ve never really had a way with words?
Becoming a blogger is a process that assumes that you:
Love and know your subject
Have excellent writing skills
Have a marketing plan and stick to it no matter what
People who are passionate about and experts at what they do will have no trouble finding topics to talk about on their blog. You’ll find that especially if you’re a leader in your niche market, you will see how quickly people will become dedicated blog readers.
However, when it comes to writing skills, you won’t keep those readers if your English isn’t in tip-top shape. Yes, typos and misspellings do happen and people will forgive them or ignore them occasionally, but if you fail to abide by simple 4th grade grammar rules, this will harm your blog and the reputation you’re trying to build around your brand.
If you want to start a blog, ensure you first brush up your writing skills — especially spelling and vocabulary. Even if at first you’re only using text messages or a Twitter feed, make sure you know the meaning of the words you’re using, and that you’re spelling them correctly. Proper English and good grammar will never go out of style. By ensuring you write professionally in every medium, you’ll create a stepping stone towards writing blogs that will (potentially) go viral.
Bloggers who are fanatically followed and read by their communities are the ones who have self-improvement and self-education as their top priorities. These are people who are able to contribute new ideas, introduce new perspectives, and find new ways to solve a problem or unveil an ignored factor people couldn’t see before.
That being said, ensure you are active in your market so that you know what you’re writing about. Learn about the latest developments, see what’s trending, and take note of what is falling in popularity. Learn new words and concepts introduced in your market and in the wider social discourse as well. This way, your writing will reflect this relevancy and radiate the self-confidence of a knowledgeable, expert blogger.
Finally, remember some basic rules for blogging:
Write in a conversational tone. Use “you” a lot to make the blog post more shareable and personal.
Storytelling is a great hook. Use this technique to intrigue readers into staying on the page.
Write compelling content. Use numbers, cite studies, and share stats to drive a point home. These help build trust.
Cross-posted on the Vocabulary Improvement blog.
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