Are blogging and social media an integral part of your marketing practices? If not, they should be. Blogging is a vital component of your online client relationship building and retention. That’s why you ought to give it the time and effort it deserves to help grow your business and reach new audiences.
For blogging to work for your business, you need to put some effort into it. There are certain practices you shouldn’t ignore if you want your blog to become an overnight sensation.
About Us page
A quick Internet search will help you realize how important the About page of your blog is. It’s the most visited page on blog sites, because visitors want to know who’s behind these words. They want to know what you believe in, what you think about different topics, and what your overall mindset might be.
For some blogs, depending on what the blog is about, there’s often another page that gets at least as many views: one that provides the details related to the business. For instance, a photographer’s site will have the gallery or portfolio pages getting the most views; a technical blog site will often get the most clicks through to its FAQ page.
Put some thought into how you structure and enrich your About page. Set the tone for your blog, tell people who you are, give them a reason to stick around and read more, and then give them the final reassuring pat on the shoulder by providing testimonials and other forms of proof about what you’re claiming to be and excel at.
Even if it’s a business blog it should get personal. The use of narratives is not an approach exclusively used for personal blogs. Share a story and people will pay attention. They will empathize.
Keep it short and sweet
Resist the temptation to cram your sidebar with unnecessary pages.
Focus on a couple of things besides your frequent new blog post. It should be kept clean, minimal and only with what really matters. Don’t repeat things people can find on your official business site.
Don’t create junk keyword posts for the sake of ranking
Your blog should offer real value to your visitors. Give them insights, highlights, and top-of-the-line information that’s also keyword-rich.
There’s no reason to create meaningless posts for the sake of SEO. If you offer good, quality content, your content will eventually become popular and rank well.
People get frustrated when businesses get obsessed with SEO and offer nothing but information-light content stuffed with keywords. Stand out by offering relevant, informative content your visitors will benefit from and will want to share with others. This way your online community will expand, and the ways they engage with your business will improve.
There’s no bigger turn-off than bad grammar. People who don’t pay attention to grammar mistakes are seen as careless, or not well educated. In both of these cases you’re not being a good advertisement for your business or yourself. Grammar matters, and even if you’ve got a more casual approach to your online content, make sure it’s free of mistakes in language or spelling.
A business blog reflects the company it represents, and so the language used does affect public opinion about the company. It would be a shame to lose your hard-earned authority status due to an easily-fixed grammatical mistake or misspelling. Proofread your content diligently and always double-check your posts before publication to avoid embarrassing situations.